Local business is a great way to build your 7 or 8 figure or more… Local business can change your life for better, if you do it well. Many small local businesses had built a powerful business and made a ton of money. But how can you profit from local business? And how to build your successful local business?
In this article, i will present the 15 profitable tips for local business that can help you to rank higher in search engines and make unlimited profits.
These 15 tips are essential for any local business. Your niche doesn’t matter!
You can use these 15 tips for your local restaurant or your local auto repair or any other local business…
First, what’s local business?
Local business means any company that provides its products and services to local people. Also, it maybe a locally owned business or a company with multiple locations in a specific country!
Generally, local business services specific location such as: a county or a town.
Is it a profitable business?
According to Broadly:
- 66% of the population is willing to pay more at local stores for the same things that would cost less at other stores.
- 72% of the people who execute a local search will visit a store that is located within five miles of their current location.
- 42% of Americans shop at local businesses three or more times a week.
- 66% of Americans will pay more for local food.
So stats state that local business is very profitable for almost all niches and you can build a great returning customers for your business easily!
Local business’ benefits:
- Make tons of money
- Build a powerful local business
- Get unlimited leads, sales and profits
- Build a profitable returning customers
- Build a profitable email list
- Save your time and money
What are these local business tips to rank higher?
Local rankings is very important for your business. You won’t do well, if your business doesn’t get the top page of search engines. Because high rankings mean unlimited business profits.
Sure, you don’t want to:
- Rank in second page of search engines
- Loose leads, sales and profits
- Loose mobile traffic
- Close your local business
- Make less or zero profits
That’s why you need these 15 profitable tips:
1- Claim your local listing
Local listing means to setup online portfolios on search engines such as: Google My Business, Bing Places, Facebook Marketplace…
This online portfolio should includes your business information like: your name, address, phone number, hours, logo, reviews…
These business information should be real (don’t use fake one) and up to date!
2- Focus on Google My Business
Google My Business is a great business tool which Google offers for local business owner to rank higher. This tool can help you to reach unlimited local searches. It’s a need for your business.
That’s why, you should set up a Google My Business account correctly by adding all your real information. But don’t worry, it’s easy to use and you don’t need any skill! All you have to do is:
- Add your real business information like those on your website
- Claim business listing with your actual business name
- Complete your business profile information
- Select the relevant category for your local business
- Update all your information whenever there is a change
Google business profile is more than a business listing because it allows you to engage with unlimited local searches for free across Google search and maps!
Do you understand what this mean for your business?
Google promotes your local business for free.
That’s why, you should add, verify and edit your business information to reach unlimited local searches and to help them to find your business online easily. That will increase your business profit massively!
Here, step-by-step how to set up your Google My Business account!
3- Optimize your website
Optimize your website for local business is crucial for your business success. Because this step will help you to target the right audience, offer useful content for this audience, increase your organic traffic and provide your users with what they want to solve their problems…
So to optimize your website, you should:
- Analyze your website’s data. this means to analyze your Google Analytics data such as: users behavior, page exit, mobile searches, bounce rate, referral sources…
- Optimize your headlines to attract more visitors and push them to click on them and read first paragraph then the second…
- Use more visual content (images, graphics…) to convert more visitors into leads and loyal customers!
4- Research your keywords
Keyword research is essential in online business. You can’t success without using trending keywords in your niche!
In other words, you should figure out what keywords your users use to search for your products or services. You can use some keyword tools to help you such as: Google Trend, Google keyword planner, Bing keyword research tool for free or use paid research keyword tools like this one!
Also, you can ask your local customers what are searching when they look for your type of business? What terms they are typing?
All this may help you to find your profitable keyword list! But make sure to go after the long tail terms because they are more profitable with less competition.
5- Write long high quality content
Long useful content is a gold mine which users and search engines love. This means you should write a long content for local searches. A content that answer your local audience’s questions or help them to solve a problem or understand a local event or a topic and about your local services or products…
Also, you should optimize your content for local SEO because it is very important for your business success. This means you need to target local terms in your content. Search, analyze and ask directly your visitors when they visit your store which terms they use to find your online business.
Local SEO is a great strategy to get unlimited local searches, leads and then business profits. It may take time but it worth your hard working.
6- Great headlines and meta descriptions
Writing great local headlines for your articles is a profitable strategy to attract more local searches and then push them to click on your headline. This way they will read your articles.
Also, great meta descriptions increase your click-through-rates. This means more traffic, leads and revenue!
7- Structured data
Today, structured data or schema markup is a need for all online businesses. Google focuses on it and makes it as a factor for high ranking. Because it provides Google with all information about your website.
In other words, structured data tells Google what your website is about. Is it a recipe site or an ecommerce website…
Fortunately, you can use many plugins to add structured data to your website easily such as: Yoast local SEO plugin which helps you to fix your structured data or hire a professional developer!
Use Google Structured Data Testing Tool to test your structured data or use Rich Results Test!
8- Optimize your website for voice search:
Now, voice search is very important for your local business. You can’t ignore it!
According to wordstream:
- 50% of all searches will be voice searches by 2020
- About 30% of all searches will be done without a screen by 2020
- 13% of all households in the United States owned a smart speaker in 2017 and that number is predicted to rise to 55% by 2022!
This means the benefits are huge! That’s why you should optimize your local business for voice search. And it’s easy, just keep in mind voice searches when preparing your keywords. This means you should:
- Use question keywords such as: how, what, where… because voice searches contain a lot of questions.
- Use long-tail keywords. They are profitable for voice searches. Don’t ignore these keywords, if you want to dominate voice search.
These two strategies can help your business to profit massively form voice search.
9- Video content
Focus on videos and use more of them in your blog and your social media accounts. Video marketing is a perfect business tool that can get web traffic, leads and profits.
In these videos, you can teach your local audience, answer their questions, present your brand or new products or services, present local event and many other local topics… But focus on high quality videos using free videos tools or paid ones.
10- Social profiles
Create professional social profiles in almost all social media platforms such as: Facebook, YouTube, Instagram, Twitter, Pinterest…
Professional social profiles are a great strategy to engage with your audience and to generate more views, shares, likes, comment and then build a strong brand. To achieve this goal, you should:
- Add your business information correctly
- Update these information whenever there’s a change
- These information must be in line with your Google My Business listing and your website too
- Reply to your visitors engagements and comments
Your social accounts can increase your business profits and grow any local business fast, if you set them correctly and interact with your audience!
11- Good reviews and testimonials
Good reviews or testimonials can help you to grow your local business fast and make more profits. Customers read reviews before making any purchase. This means local business with more good reviews will make more profits than its competition.
In other words, more good reviews lead you to more profits and then you dominate your niche.
But how can you get good reviews?
Simply, ask your local customers after they had used your products or services to leave their reviews. And they will do.
Look at these stats by Fundera:
- 73% of searchers trust a local business more because of positive reviews.
- 68% of consumers left a local business review when asked.
As you see, 68%of customers will leave their reviews about your local business. This is a huge percentage!
Imagine the profit you will make , if 68% of your customers are happy!
But don’t use fake reviews! They will destroy your business.
12- Speed your website
Speed is everything in online business. You should make your website fast. Read this article about easy tips to improve your site speed.
13- Get local backlinks
High quality backlinks are very important for your online business. Because they help to get high quality web traffic, leads, profits and authority in your industry.
In local business, it’s easier to get high quality backlinks because the competition is not hard as in international business. If you create in deep authority local content, you will get tons of high quality backlinks easily! Because uses love high quality content which means more backlinks, shares, likes and comments. As a result, search engines will rank your content higher.
More high quality backlinks let you to dominate your niche.
14- Use PPC campaigns
PPC campaigns are useful for local business. These campaigns will help you to reach more profitable customers and grow your business fast. You can use Facebook ads, Instagram ads, YouTube ads,Google ads, Bing ads… they are all great for local business.
Download Bing ads : The free ebook
15- Repeat customers
Don’t ignore your repeat customers! They are your loyal customers because they can:
- Buy more your products or services
- Bring you more leads
- Leave good reviews for your business
Interact with them, treat them like your family and make them happy because users experience is very important to grow your business.
Conclusion:
These are 15 profitable tips for local business, you should implement in your local business to rank higher on search engines. Which get you more web traffic, leads and business profits.
You don’t need any tech skills to use these 15 tips for any local business. They are super easy and have huge benefits on your business.
But the key for your local business is high quality content. If you write high quality content, you can get unlimited traffic, leads and conversions for a long time!
Thank you for reading…
nadda