Today, many businesses struggle to get more customers to their online business because there are a huge competition. Which make those business to analyze their strategies and test new ones and to reach the right audience for their business. This can affect your business as well, if you don’t improve your marketing strategies to overpass your competition.
In post, I will present 5 best ways you should leverage to easily get more clients to your online business. These ways are effective and proven to reach your targeted consumers for free who need your products or services.
According to these business statistics:
- 70-80% of people research a company online before visiting it or making a purchase.
- By 2040, 95% of people will buy online.
- 91% of people have visited a store after an online experience.
- 71% of consumers believe they get a better deal online.
So those stats show that customers search online to purchase or to visit a store. This means there are a huge customers who search to find their desired products.
So how to get more customers for my business online?
Today, there are many people who search online for products or services to solve their needs. You should just be where your right audience is and offer them the best customer journey online. That’s why, you need the follow these following steps to attract new customers for any niche:
1- Omnichannel shopping are perfect to find new customers
Omnichannel shopping are crucial for your business online to get more customers. This strategy is perfect to attract clients that need your business because people feel free to search online and sell where it’s easy for them. They search for the best client services to purchase.
According to these online stats:
- 46% of consumers will tell others about a bad experience (99firms). Which can destroy any business, if they don’t know to control and fix bad reviews.
- 53% of users leave if your website’s loading time is more than 3 seconds. So page load time is very crucial.
- 90% of users won’t return to website after a bad user experience.
These statistics tell you that users want the best online services. This means you should offer them what they want to easily get more customers.
So people don’t matter to shop from a store or a website or an app. All they want is to feel happy through their buying journey.
Besides, people uses multiple channels to make sure they will get the best product or service online that solve their needs. They use Google search, Bing, GoogleMyBusiness, YouTube, TikTok, Facebook, Twitter… and many other social media websites to find the best offer that fit their needs. That’s why, you should leverage omnichannel channel to get more customers for your business.
Thus, your business should use omnichannel technique and promote the best experience for shoppers. This technique will get new customers for any offer you have.
2- Holidays shopping seasons are goldmine to find clients
Holidays and events are the best opportunities for your business to get clients. This means you can sell any products online, if you market your business successfully. Because consumers are ready to purchase, if they find good offer online.
Therefore, you should pay attention to the holidays seasons because you can easily make a huge profits. You should just prepare your marketing strategy to fit the holidays shopping seasons and offer customers what they need. As many consumers consider shopping much earlier for all events and seasons like winter holidays, summer or children going back to school… and much other holidays seasons and events.
So events and holidays seasons are a goldmine opportunities to find new clients for your business online. You need just to launch your holiday marketing strategy much sooner in the year.
3- Creative and new products to get more clients
Everyday, people search online for new products that fit their desire. Because they like to discover new things which can improve their living. It’s a human being nature to look for new products that fit his needs.
According to Google statistic:
- 38% of shoppers around the world use google search to find about a new products.
- In the United States, 75% of shoppers use YouTube to find new products.
So those stats show a huge number of shoppers who look for new inspiration to buy online. That can get more customers for your business. That’s why, you should be creative to promote your business through new inspiration to reach those shoppers. Because the profit is very huge.
Thus, you should inspire people earlier in their path to purchase through leveraging omnichannel channel. Which will help you to easily get more clients.
4- Online video are perfect to easily attract customers
Video marketing is the best strategy to easily reach unlimited users because people like and consume more videos. Which offers your business unlimited opportunities to get more customers to your offers and make more profits.
According to these video statistics:
- Online video drive 82.5 % of the web traffic.
- 86% of businesses use video as a main marketing tool.
- In 2022, user spend 100 minutes every day watching online videos.
- 55% of shoppers use video content to shop in stores.
- 84% of consumers convinced to buy after watching a brand’s video.
Those video statistics tell you to focus on videos because you can reach more clients and make real profits.
The best, you can easily create professional videos for your business using free video platforms or paid ones. The choice is yours. You should just make good video that can get more leads, sales and profits. That’s why, you need to use paid video tools to create perfect videos for your business because the free tools are very limited. Which can affect your video quality and you lose clients for your competitors.
In addition, many online marketing platforms rank video content higher than any other content types. For example, social media platforms like Facebook, Instagram, LinkedIn, Twitter… offer high quality features to encourage marketers to use videos to reach more users. Because people like and engage more with videos which will get more users to these social media websites and then more profits from advertising revenue.
YouTube and TikTok are the best video platforms
That’s why, YouTube and TikTok have a huge active users all over the world because of the power of video content.
According to YouTube insights:
- YouTube has over 2 billion monthly logged-in users.
- Every day, people watch over a billion hours of video and generate billions of views.
- There are localized versions of YouTube in over 100 countries around the world, across 80 languages.
- Every minute, people upload more than 500 hours of content to YouTube.
So people can visit YouTube or TikTok to learn about video creation or graphic design or any other subject… and without leaving those video platforms, they can purchase a product recommended by the creator or inspired by the ad featuring those products.
Therefore, focus on videos to find customers for your products or services and leverage all marketing channels.
5- Engaging online customers to get more leads
Customers search constantly for new products that fit their needs. They look for inspiration and information about their needs. They also compare products and offers, and read reviews about those products to narrow their choices. If you engage those customers while they look for information or inspiration, you will convert them into loyal customers. Because you give them the best offer online that fits their needs with an amazing experience. Which is the best strategy you need for attracting customers to your business.
Those customers need more help to find their ideal product or service. That’s why, they use Google or YouTube to find the best recommendation that will help them to make the right purchase. Which means you should create more videos about your brand or business where you give more information and inspiration about your business or your brand. This will help you to easily reach more new customers who are looking for a business like yours.
According to Google insights:
- 40% of customers go to Google to get more information when they plan to make a purchase.
This is a huge number of customers who needs the best information online about a product or service before buying.
Therefore, you can help those customers through creating an amazing videos or articles and inspire them about your business. Which will easily get more clients to your business and make big profits.
Everyday, customers look for new inspiration and products that fit their needs. Which is a great opportunity to get more customers for your business because there is a huge demand on the market. You should just implement these creative ways to attract new customers for your business.
Thanks for reading…
Which strategy will you implement in business?