Today, SEO issues can harm your website’s rankings, if you don’t know them and fix them correctly. You should audit your website every two or three months. This can help you to find and fix SEO problems which can improve your rankings to reach more users.
This audit is a must-need to grow your business. It provides you with all your website’s data which you analyse and fix any issue your website has. Because Google will decrease your rankings, if you don’t correct these SEO mistakes.
Google notifies you about any SEO problem that affects your website rankings. You should visit your Google Console account to know, if there is any matter with your SEO.
In addition, you can use SEO rank checker tool to find more issues.
Don’t worry, there are many free tools which you can use to get more details about your SEO rankings. Just, Google it.
What are these SEO issues you must avoid?
Today, you should rank your website in search engines, if you want to get more leads, sales and profits. To reach this goal, you should offer best web content and make great user experience. That’s why you need to fix your SEO problems such as:
1- Not Optimizing for the right keyword
Optimizing your title, headings, content and meta description for the profitable keyword is the best strategy to reach the right customers for your products or services. You can get useless traffic, if you don’t optimize your content for the perfect keyword that brings profitable leads, sales and profits.
This optimization saves you more money and time and then take your business to the next level. Because Keywords are the main SEO factor to rank your website and find the right audience.
In other words, best SEO strategy is about the right keywords that your customers use to search online.
If you you optimize your content about the profitable keyword, you win the game.
You can use the best keyword search to find the profitable keywords that can generate more sales for your business. There are many free ones as Google keyword planner or leverage the paid one as this great keyword research tool.
2- Not using unique title tags and meta descriptions
This is another big SEO issues. Because people won’t click and read your content, if you don’t attract them through appealing title and meta description. These two elements can improve your Click-Through Rate (CTR).
When you increase your CTRs, you get:
- More impression and clicks.
- Better organic website rankings, more traffic and more profits.
- More engagement in social media platforms.
- More brand awareness.
- Powerful email list.
- More Backlinks as well.
Therefore, you need to create attractive titles and meta descriptions for your content. It worth your time and effort. As you get more profits.
3- Writing poor content marketing
Content is the key to rank your website, video or podcast. People love unique and useful content that solve their needs. That’s why they engage, share and comment on this great content.
The best content generates unlimited free traffic to your website for free. Just, look to the social media platforms. Why great content gets thousands of engagements, shares, likes, comments and links?
Simply, people feels that this content is valuable and fit their desires and needs.
So, you should write great content to rank your website or channel higher.
Look for your audience, analyse their behaviors and interests and then offer them what they real need. Because Google ranks what users like.
If users don’t engage with your content, search engines won’t rank your content.
3- Duplicate and thin content
Duplicate and thin content decrease your rankings. People don’t like this SEO issues. Because they want relevant and thorough content which answer their whole objections and needs.
In other words, people don’t want to waste their valuable time in content that they know or in content which is not answer all their needs. This make users unhappy and then they won’t engage with this content.
Therefore, Google won’t rank this type of content.
Everybody looks for the best content on the web. This means you need to focus on useful and deep content that solve your audience problems and then reach unlimited free targeted traffic, leads and profits.
4- Not using amazing visual content
Unique graphic designs and infographics are goldmine for your business. People love these visuals and engage more with them. Which get you unlimited free traffic, leads,sales and profit.
Just, one great inforgraphic can get you unlimited traffic and links for free. The best example here is Instagram and Pinterest which rank higher the best designs online. These two social platforms are about high quality graphic designs.
So you need to focus on creating amazing visuals because they worth your money and time. You can reach unlimited users for free!
Nowadays, you can create your own professional designs for free. There are many great platforms which you use to create unlimited great visual content for any personal or commercial projects such as Canva. This saves more money and time.
Also, you need to fix image’s size and alt attributes for all your images because it matter for website rankings. If you don’t fix these SEO problems, you loose more traffic and profit for your competitors. Which harms your business.
Then you should use the best SEO tips for your graphic designs.
5- Not using Video marketing
Video is another great marketing tool that you should leverage. This tool help your business to reach easily unlimited users and get unlimited traffic from the biggest video platform online – YouTbe.
YouTube is the second search engine after Google.
According to YouTube:
- YouTube has over 2 billion logged in monthly users.
- 18–34 year old are watching YouTube, on mobile alone, reaches more people in this US audience than any TV network.
- YouTube is localized in over 100 countries and can be accessed in 80 different languages.
- One billion hours watched daily!
This means you should profit from this huge traffic because it’s easy and free. You need just to offer great videos and best YouTube SEO practices to rank your videos higher on YouTube.
Moreover, video content dominates text content. Users love and consume videos more than any other content on the web!
According to stats:
- Facebook videos get almost 2 Billion a day as well.
- 72% percent of households with wireless internet now stream video on their connected TV screens.
- Over 10 million people watch YouTube each month in the US!
- Video is now being shared 20 times more often than other content formats on LinkedIn.
- Video is our fastest-growing advertising tool. There are over 2 billion video views on Twitter each day, which is 67% YoY growth according to Twitter internal data.
These stats show the powerful of video marketing to sell your products and services online. That’s why you should create more great videos and to improve your video SEO to get more profitable results.
Now, all social media platforms encourage and rank video content. Which you shouldn’t miss. Because it offers unlimited free traffic to generate real money online.
So don’t ignore video content!
6- Sitemaps errors is another SEO techniques
Generally, Sitemap is not necessary for your website to be found by search engines but it helps the crawlers to get to all your website’s areas despite of the size of its size.
This means more crawling, indexing, fast rankings and profits.
So you should use and fix your Sitemaps problems.
7- Not optimizing for mobile searches
Mobile search is a goldmine for your business. If you miss this huge traffic, you loose the competition. And search engines decrease your rankings because it’s the main factor to rank any website.
All businesses focus on first mobile indexing technology when they create their websites. This includes also the choice of web hosting service which you use to host your website because it matter in user experience.
According to Google:
- 30% of mobile searches are related to location.
- 75% of smartphone owners turn to search first to address their immediate needs.
- 76% of people who search on their smartphones for something nearby visit a business within a day.
- 28% of searches for something nearby result in a purchase.
This shows you the big impact mobile search has on your business. It’s a must’need to rank website or channels and compete your competitors.
That’s why you should use and fix SEO mobile issues. Fortunately, Google notifies through your Google Console account about any mobile issues because it’s the main factor to rank your website.
Then give it the time and the effort to optimize your content for mobile searches.
The profit is huge.
8- Speed issue
Speed is very important in online business. Google and users focus on fast website. They engage better with the fastest website online.
Users don’t wait for a slow down site to load, they just move back to search for the best loading website to get their needs.
So you should make and fix your speed issues to improve SEO ranking, if you want more profits.
Here, you get the best practice to speed up your website.
9- Use and fix AMP issues
AMP stands for Accelerated Mobile Pages. Which means optimize easily your content for mobile searches and help your website to load faster on mobile devices. This helps your business reach unlimited targeted mobile traffic and increase your profits.
So AMP helps your website to rank better for mobile devices and avoid your website any problems with search engines.
Google use it and notifies you whenever your website has any AMP issues through your Google Console account.
Don’t ignore this SEO factor. really it helps your rankings.
10- Broken links or bad internal link are real SEO problems
Broken link and bad internal links create bad user experience because you dislikes these issues when you search online. You feel frustrated because you didn’t find your desire.
The same for search engines because broken links waste money and time for Google. Which harms the rankings of these pages.
Therefore, you should audit your website every two or three months using any SEO rank checker tool. You can use free ones, there are many online or use paid one to get more details. And then fix any broken links.
For internal links, you should learn how to leverage best practices that help you use these links correctly, when they offer value to readers. Link when you offer more in deep or related content that helps readers to fix their needs.
In other words, you focus on link quality over link quantity!
11- Not updating your content and website
Update your website is very crucial for SEO rankings for any website online. You need to update your content constantly and not only the content, you have to make a general update of the whole website.
Almost, you must update your website every year because it helps you to find technical SEO issues within your content. These SEO issues are natural because it can cause by plugins and your website theme updating… or even you just forget some thing as alt attribute for your designs or any other issue!
This update makes your content and website more powerful to get more organic traffic through more ranking because encourage updating content.
How to fix your SEO problems?
To fix all SEO issues, you can do it yourself because these are some SEO audit tools that help you to fix these issues by proposing the right solution for these problems. You have just to follow its suggesting.
Also, you can google these technical SEO issues and search the best way to fix them. You find many videos that explain it.
Or use some powerful plugins to fix your SEO such as Rank math, Yoast SEO plugin, Schema plugin, Smush plugin for images… These plugins are powerful tools to improve SEO ranking for your website.
If you can’t do it, feel free to contact me . I offer SEO ranking services.
I am happy to help you. Just, contact me!
These 11 SEO issues to avoid in your website. They are the most common ones. That affect your SEO and harm your business online.
When you fix these SEO techniques, you:
- Rank higher your website
- Get free targeted traffic
- Get more leads, sales and profits
- Increase your branding and authority
- Overpass your competitors
- Save your money and time
All these benefits worth your money, time and effort to fix these SEO issues because what you get is huge.
Thank you for sharing, commenting…
What do you think about these issues? Are there any issue that i forget to mention?