Today, best lead generation tools are very crucial for your business. if you can’t generate more leads, you loose the competition.
More leads mean more sales, profits and growing.
So you don’t have the choice. You should generate more leads than your competitors, if you want to dominate your niche.
The competition is very hard but you should find the best strategy to generate profitable leads for your business.
How? And which lead generation techniques and tools you can use?
What is lead generation?
Lead generation is a marketing process of gathering a list of customers who have an interest for a product or a service. Which you should convert into sales through different marketing channels.
So it’s a simple process but it isn’t easy as it seems. As many stats show that:
- 61% of marketers rank lead generation as their number one challenge. Lead generation isn’t as easy as it once was.
- 61% of marketers consider generating traffic and leads to be their biggest challenge.
- 53% of marketers spend at least half of their budget on lead generation.
These stats state the importance of lead generation for any business. As marketers consider it the biggest challenge for their business. That’s why you need to solve it, if you want more sales and profits.
What are lead generation’s benefits?
- Get unlimited customers, sales and revenue.
- Build profitable email list.
- Grow your business.
- Save your money and time.
What are these best lead generation tools for free?
To get more leads for your business, you can use these 9 free marketing tools:
1- Social media channels
Social media website are the best solution for your business. You can generate unlimited leads through these channels, if you leverage them successfully. You should just use them correctly because every social platform has its own options and SEO practices.
- Pinterest is more about images and DIY niches.
- YouTube is about video marketing.
- Linkedin is about business to business.
In other words, everything social media platform is different from the other but they all focus on good content and great user experience.
If you use these social media websites the right way, you get unlimited traffic and leads for your business.
Social media is free source to generate targeted leads. You need just to learn the best practices.
2- Blogging – Powerful lead generation technique
Create useful blog post is another great lead generation technique. Useful post content is very powerful to generate more visitors, leads and profits. People engage successfully with the best blogs online.
- Content marketing is predicted to be an industry worth $412.88 billion by 2021.
- There are 89,409 Google searches per second.
- Over 409 million people view more than 20 billion pages each month.
- Users produce around 70 million new posts and 77 million new comments each month.
- 46% of people take recommendations from bloggers/vloggers into account.
- The influence of celebrity bloggers on consumers’ apparel purchases in the U.S. was as much as 12.4% for millennials in 2019.
- 34% of buyers will make an unplanned purchase after reading quality content.
For income, blogging is a profitable business but you should offer best content in the web:
- Food and personal finance bloggers make the most income. The food bloggers make a median monthly income of $9,169, while personal finance bloggers make $9,100.
- The next two niches with the highest income are lifestyle/mommy blogs ($5,174) and travel ($5,000).
- Food bloggers make 42% of their income from ads and 10% from affiliate marketing.
- Bloggers who make between $7,500 and $25,000 per month get 42.2% of their revenue through affiliates.
- The average monthly salary of a blogger is $8,000.
This means blogging has a huge users and revenue all over the world. You make more money online, if you offer great content for your audience. users love the best content and then they like, share, comment on this content. Which generate you more leads and profits.
So blogging worth your money and time to make the best one online. Because it generates constant visitors, leads and revenue. In this article i present more profitable blogging tips.
3- Email marketing – The best tactic to get leads
Email marketing is very profitable for all businesses. All businesses use it to get more sales and profit. Because it works.
According to stats:
- Every $1 you spend, you expect an average return of $42!
- Over 4 billion people use email marketing! Which is a huge number!
- 80 % of professionals say email drives customer acquisition and retention!
- 60 % of consumers say they’ve made a purchase as a result of emails they received!
- 61 % of consumers enjoy receiving promotional emails weekly!
- Email open rates from mobile devices have accessed to 60%!
So email is very powerful and you can use it to get leads for your business through different marketing channels. You can use it in your:
- Social media content and gather more leads to your email list.
- Blog posts through encouraging your visitors to subscribe to your email list and your newsletter.
- Videos and YouTube channels or just send cold email to prospects using autoresponders.
- And other channels…
In other words, you need to focus on building your email list because it worth your effort. There are many good strategies to build powerful list for any business such as:
- Free ebook
- free tools
- And much more tips…
However, don’t purchase email list because it’s bad strategy that harms your business.
4- Video marketing is the perfect online lead generation
Video is another tactic that works strongly. Because people love video and consume more video than text content. Which increase the number of users you reach using good video content.
Nowadays, video is every where in the web. You can find it in all social media sites because video generates unlimited views, subscribers, shares and comments… That’s why all businesses use it to market their offers and get leads for their brands.
According to these stats:
- 72% percent of households with wireless internet now stream video on their connected TV screens.
- Over 10 million people watch YouTube each month in the US!
- Video is now being shared 20 times more often than other content formats on LinkedIn.
- Video is our fastest-growing advertising tool. There are over 2 billion video views on Twitter each day, which is 67% YoY growth according to Twitter internal data.
- 43% of consumers increasingly want video content from marketers.
- 19% of bloggers are now including video in their typical posts.
- 45% of bloggers who add audio to their posts such as podcast see better results.
- Video content is 50 times more likely to drive organic search traffic than plain text.
The profit is very huge.
In other words, video is a goldmine for your business to easily get more leads for your business. You need just to offer useful content for your audience. You should offer the content that solves their problems and needs.
People love the content that gives them the solution or educate them to improve their living.
Video is best lead generation tools you leverage to get unlimited leads for your business.
5- Guest posting is a great lead sourcing
Useful guest posting can generate you more leads. You should just offer unique content and post it in the best channels according your niches. There are many great sources for guest posting which you need to leverage. But don’t purchase guest posting because it isn’t good for your business.
You can just write good content and look for great guest posting sources. There are many on the web such Entrepreneur, About, Mashable…
So guest posting is a great marketing tactic to get leads and links to your business. Which easily grows your business.
6- Groups and forums
Sure, groups and forums such as Reddit and Quora are the best ones you need to use daily to generate more leads. These two options are a must-need for your business. Reddit and Quora can get more leads for your business, if you use them correctly.
In these two platforms, you should interact positively with community and offer the best content. That offer value and help its users to solve their problems.
So you can post great posts, videos or just answer the users questions and get more leads. The more to give high quality content in the Reddit and Quora, the more get high quality leads for your business.
It’s all about the best content. The more you write deep and useful content, the more you get leads.
7- Free marketing tools to get more organic leads
Here, you can use many free tools to get unlimited organic leads such as: calculators, form builders, design tools, writing tools, email tools, headline generator… and many other tools. You can create your own tools or buy them online and offer them for free. That can get you unlimited leads.
Also, you can offer free data, free email templates, checklist, free ebook or free landing pages… All these best lead generation tools and tips can generate you more leads and for free.
You need just to do a deep research about your business and audience. What they really need? Which platforms they use? What works for your competitors now?
All these questions can help you to find best way to generate leads for your business.
8- AI Chatbots and Messenger are best lead generation tools
AI Chatbot and Messenger are the best tools you can use to interact with your visitors and get leads for your business. These tools are very professional and proven to grow any online business.
Many big companies use them because they are great to get more leads and create good user experience. That’s why you should leverage these powerful tools to get more leads as well.
You need just to use the perfect AI chatbot for your business or use Messenger. It’s free and great to market your product or service. Read this article for more chatbot’s benefits!
9- Webinar – the perfect lead generation technique
Webinar is the best tool you can use to get leads for your business. This marketing tool works for all businesses. You need just to learn the best practices that can get you more results.
- Nearly 70% of webinar hosts are seeking to increase sales and engagement.
- Marketing webinars have a general rate of attendance in the 44% region.
- Of all webinar resources Q&A sessions seen as 81% better than the rest.
- Studies show that 65% of entrepreneurs see email as the best webinar promotion tool.
- 56% of webinar hosts said that they used both live and on-demand video.
So you can free webinar or you buy the best webinar tool online and take time to learn everything about webinar and how to use it generate leads and revenue. Also, you can hire a freelancer or an agency to promote your business through webinar, if you have problems wit it.
In other words, webinar is a great business tool that can take your business to the next level.
These are 9 best lead generation tools you should leverage to get unlimited organic leads for your business. You can use all these tools for your business or just use some of them. The choice is yours.
If you can’t use all these lead generation tips, leverage some of them that fit your business. Because they are very important and can grow easily your business. Really, the profit is huge.
Thank you for reading, sharing and commenting…
P.S: Leave your comment below, it’s important for me to know which marketing tools and tips you need!