Today, professional website is a must-need for your business but what makes a good websites?
This question can help you to figure out what you should do and what not when you create a website online! As, there are many steps you should think about before you start your journey!
These steps can affect your website positively or negatively according to your choice. Which i will explain in this article.
First, why do you need good website?
Nowadays, good website is a goldmine for your business because it has many benefits such as:
- Reach unlimited customers all over the world.
- Create a real contact with your audience.
- Know your audience. What are their real needs and objections…
- Improve your business
- Improve user experience
- Build a powerful email list!
- Increase your leads, sales and revenue.
- Grow your brand and your business!
- Save more money and time!
These are the best benefits of good website that’s why big companies invest more money to create a website online!
Also, these companies invest more money to improve their professional website!
What makes a good websites?
To make professional website, you should use these best tips:
1- Choose good domain name
Good domain name is a simple word to name your website. This name should be short, easy to pronounce and to remember and unique. You can also use keyword in your domain name. This can help your rankings.
2- Use the best web host
Good web host is a must-need for your website. As, it helps to run your website smoothly without any issues. That creates good user experience and increase your rankings.
Today, users want speed website because they use their smart phone to search online. So they hate slow one and look for more speed to navigate the web!
So slow website will loose you the competition! That’s why good web host is very important, if you want to build a powerful online business!
3- Website homepage
Perfect website homepage is very important to attract more visitors. Your website homepage should be easy and display your main products or services perfectly.
Users should easily understand your marketing message and know what is the next. Don’t confuse them!
Your website homepage should display your pages categories, contact page, privacy page, terms services and call-to-action button!
The best is to create an easy website homepage where your services or products are very clear and easy to access!
4- Good website design
Good design is useful for your site. You should create good looking websites because this can attract more visitors and increase user time of your site. This can also decrease your bounce rate. Read why do you need good graphic design?
So good website design has a great influence your users. People like good design and engage more wit it. Which can increase your rankings and then grow your business!
That’s why you should build good looking website. This makes your site more professional!
The choice is yours!
5- Simple and easy navigation
You should create a website easy. That means make it very easy to use by any visitor. Don’t complicate your website structure!
The user should find what his looking for easily. He should navigate your site easily!
Here, the simplicity is the key!
When a user is landing your page, he wants to navigate easily. He wants to find his needs easily!
So don’t loose your visitors!
6- Create speed website
Today, speed is everything, you should make your site load fast. Because search engines and users like speed websites. Then make your page very fast on all devices. Even if more users use their mobile to search than any other devices.
According to Google:
77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly.
So speed is very important for your business. You can’t ignore it!
You use Google page speed to test your site’s speed! Which can help you to fix all your website speed issues.
Or use Think With Google! Also, this tool sends a full report to fix the issues that slow down your website.
7- Mobile friendly website
As i mention before, mobile friendly website is a must-need for your business. Because more users use their mobile to search online!
According to stats:
- People spend around 5 hours a day on their smartphones.
- 70% of web traffic comes from mobile phones.
- 80% of the top-ranked websites are mobile-friendly.
- 61% of users will never return to a website that is not mobile-friendly.
- 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate.
- 70% of the searches made on mobile phones lead to online action.
Also, according to Think With Google:
- 75% of smartphone owners turn to search first to address their immediate needs.
- 76% of people who search on their smartphones for something nearby visit a business within a day.
- 88% of people who conduct a local search on their smartphone visit a related store within a week.
So the opportunity is huge!
That’s why mobile friendly websites are a goldmine for your business.
8- Create useful content
Content is the key to reach unlimited users. Everybody loves good and unique content because this content helps people to solve their problems. That’s why they like and share it. Which is a free advertisement for your business.
So give your users the content they love, if you want to grow fast!
9- Focus on video marketing
Video is a great strategy to easily reach more users. You can turn your posts into videos and post them on your YouTube channels or create new videos based on other ideas. Also, you need to implement video within your posts and your social media content.
All these marketing tips can easily grow your business. Because people consumed more video content than content formats!
According to stats:
- YouTube gets over 3 Billion views a day.
- Facebook videos get almost 2 Billion a day as well.
- 72% percent of households with wireless internet now stream video on their connected TV screens.
- Over 10 million people watch YouTube each month in the US!
- Video is now being shared 20 times more often than other content formats on LinkedIn.
- Video is our fastest-growing advertising tool. There are over 2 billion video views on Twitter each day, which is 67% YoY growth according to Twitter internal data.
In other words, people watch more videos and share them 20 times more than other content formats! Which is a huge opportunity for your business.
So include more video content in your business to reach more users.
Fortunately, there are many video creators and editors to create professional videos without being an expert!
10- Good images and graphics are need
You need to use professional images and graphics. These visuals help your business to grow and reach more users. Because people like, share and link to unique graphics which is a great way to advertise your business for free!
So use the right visuals to generate more traffic, leads and profits. You can get good images for free for any project you want! Or buy the best ones in the market for your offer or your customers’ projects!
11- Create clear calls-to-action
Clear calls-to-action guide the visitors to the next action which is very important to make a good user experience. Because confused calls-to-action loose your visitors in the site and they don’t know what is the next! Which loose you more leads, sales and profits.
Confused calls-to-action create bad user experience which leads to decrease your rankings.
Then help your visitors by creating simple and clear calls-to-action!
12- Build links
Backlinks are a must-need for your business. Good links can get you unlimited traffic to your business that means more leads, sales and revenue!
Also, these links increase your rankings because search engines consider them as good factor in their algorithms! So you need to build good backlinks, if you want high rankings and more profits!
13- Analyse the competitors
You should analyse your competitors because what works for him should works for you too. So analyse his pages, content, images and graphics, videos, headlines and his keywords strategy…
In other words, you should analyse everything in the competitors pages.
This analyse can help you to make content more deep and useful than your competitors and then you get high rankings and more leads, sales and revenue!
The goal is to make content better than your competitors not to copy their content!
What is a good website bounce rate?
Good bounce rate for a website is between 40% ans 50%. This bounce rate is normal for your website but above 55% indicate you should take action and improve it or you will loose rankings and the competition.
Keep an eye at the bounce rate of your site when you make a change in your site template or during a code installation…
Create a website cost:
The cheapest option is to create your own website which costs the domain name and the web host fees. However, hiring a freelancer can cost you from $150 to $4,000 or more.
If you use an agency, the cost will be from $10,000 to $30,000!
For complicate websites, you pay from $40,000 to 60,000 or even more than this range!
In other words, you have the choice according to budget and your goals!
These are the best tips that makes a good websites. That you should leverage when you create your website or the customers’ websites. These tips save your money and time. Also, they increase your rankings. Which generate more traffic, leads and revenue.
If you want to build a powerful online business, use these tips to create a website online and make real money online!
Thank you for reading, sharing, commenting…
What do you think about these tips? Are these other tips which are not included in this post?
Feel free to leave your comment.