Powerful online business needs the perfect tools. These 13 marketing tools are a goldmine for startups because they can help you to plan the right strategy, to analyse your online business and to find the gaps in your competition business. Which helps you to dominate your market!

Stats announce that more than 80% new businesses fail after one year. Why? Because the beginning isn’t planned well. So you need the powerful online marketing tools to begin your business successfully. This can avoid you hard competition and wasting your money and time.

In this post, i present these 13 marketing tools for startups. They will help you to easily build a powerful online business.

All these business tools are free, you don’t have to pay any dollar. Just, start your business and save your money for upgrade plans- some of them- when you are ready to explode your business.

What do marketing tools mean?

Marketing tools are a whole of apps, strategies, ideas and actions that a company use to market its products or services to get huge profits or to improve its online presence, rankings, sales and then revenue.

In other words, all online marketing tools or ideas that can stand your online business out from the crowd. That generate you huge targeted traffic and turn this traffic into real profits. Which help you to build a powerful brand.

So these marketing tools also provide all data you ever need to take your business to the next level and beat your competitors.

What do Startups mean?

Startup means new company or business in its first stage of operation. That means it needs more help, more time and more work to stand out. Because these startups are small business. Usually, they are found by one or a small group of founders of two or three persons.

So, this type of business is in the stage of testing, marketing and developing ideas and strategies to find the profitable one. That’s why, you should leverage these 13 marketing tools for startups because they will save you as a startup much time, effort and huge money!

What are the benefits of these online marketing tools?

These 13 business tools are a must-need for any startup, because they offer you the right marketing data to:

  • Build a powerful online business easily
  • Provide the right ideas and strategies
  • Improve your business online
  • Generate targeted traffic
  • Turn this traffic into loyal customers
  • Make huge profits for any niche
  • Grow your brand
  • Save time, effort and money

What are these 13 marketing tools for startups?

As a startup, you need:

marketing-tools-for-startups-- Google tools!

1- Google Search Console – Best online marketing tool

GSC is a free Google tool to help you measure and analyse your website’s traffic and performance. This tool is very useful because it helps you to analyse your site. For example, it offers you some great opportunities to find your target audience online through suggesting some right keywords. Which can rank your site higher in search engines.

In other words, it gives all data you ever need to improve your website performance. Which helps to adjust and improve your site performance.

So Google Search Console provides you with all issues, you should fix in your website. This helps you to rank and reach the right audience. That generate more benefits for your business.

And that’s why, all marketers use this tool. Because it helps their businesses to grow faster.

In one word, Google Search Console helps you monitor, maintain and easily increase your traffic to get more profits.

However, you should learn how to read GSC data, if you want high rankings!

2- Google Analytics – Google marketing analytics

It’s a great free Google tool too. This tool lets you to track and report all your traffic from all sources. It gives the real issues of your site and where you should focus your effort to get more benefits.

Also, it measures all website’s factors and provides you with valuable marketing data such as: Insight data, real time data, your audience data, acquisition data, behavior data, conversion data and much more…

All this make google Analytics the best Google free tool, you need to know everything about your site and then analyze this data to profit from your online business.

You need just to learn how to analyze this huge data to take action needed on your marketing business. Because the right analyze will take your business to the next level!

So, it’s important to use Google Analytics data to improve your online business.

Unfortunately, many marketers don’t use this great free tool!

That’s why, you should learn how to profit from your Google Analytics data, if you want to build powerful business online!

3- Google Trends – Perfect google marketing tool

Another Google free tool to market your business successfully. As it provides you with the popular search terms in Google search across many locations and language. Just, type your keyword and it gives its popularity in this location and its related terms as well.

So, it saves you much effort because it offers the trending topics in your location. That helps you to focus on the trending terms in your business to make great profits.

Therefore, you don’t need to pay for trending keywords in your location. Google Trends gives some powerful trending topics to target the profitable users for your business. Here, a full guide of 7 free keyword research tools which you can use to get more keywords for your offer.

However, you can use paid research tools as well like this one for authors or a publishers, if you want more detailed keyword search.

4- Google Planner – Google Ads – Unique Google keyword search

It’s a free Google ads tool for newbies and experts that helps you to easily find trending keywords within your niche. Which grow your business. This means this searching tool gives you new keyword ideas for your campaigns to reach the right audience for your services or products. Which saves you much time and money.

So, you don’t need to pay for relevant keywords in your niche. This marketing tool offers it for you, you need just to create a perfect campaigns to get more trending keywords for you business.

All you need is a free Gmail account to profit from all these 13 marketing tools for startups!

Well, Google Planner is the best tool you ever need to find researching keywords for your business as startup. But if you want to explode your business, you can use any other paid keyword search tool such as: Keysearch Starter for any niche!

5- Google My Business – Unique marketing platform

It’s another wonderful free tool for local business including Search and Maps. Which drives unlimited free targeted traffic to your business. This makes Google My Business very profitable marketing tool for you as a small business. Because it drives huge customers to your local business for free. All you need is to verify and add right information to help customers to find your business store. It’s very important to add all your right business information because Google will rank your business locally which drives real customers to your store. So be professional in your business. Here, a perfect guide to rank your local business successfully.

Moreover, you can have many businesses under to one account for free. All you need is to focus on accuracy and the value of your business. That means Google wants you to succeed as a startup.

For any question with your Google My Business visit this link for more support. That helps you to fix and improve your local business.

You can also learn how to add your business listing through Google My Business for any device and you will get a full detail from this link.

6- Google Tag Manager – Proven tracking tool

Google Tag Manager is a free marketing tool to manage all your website tags in one place and without modifying the code.

Really, it’s an easy solution to manage all your tags such as: measurement, conversion tracking and marketing optimization JavaScript tags… That means you don’t need any web developer to deploy your website tags.

All that has a great marketing benefits for your online business. Because you can track all your data easily and use it to grow your business faster.

For more information about Google Tag Manager you can visit this link.

7- PageSpeed Insights – Google Developers 

It’s a Google free tool to analyze your website’s content and suggest the issues and how to fix them to rank higher in search engines. This offers you all issues you need to improve and what to do to speed up your website or online store. That saves you money and time. Because you don’t need to hire any freelancer or agency unless you can’t do it yourself.

In other words, it provides the real speed data about your website for mobile and desktop devices and how to fix any issue.

So, it’s a must-need for your business, if you want to speed up your site and improve your performance. Which increase your profits as well.

According to these stats:

  • The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.
  • 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

This means customers want a website that loads under 2 seconds because it creates a great user experience. Which visitors love.

In other words, speed is everything in online business. Faster website is a goldmine for your business. You should make your visitors happy, if you want to turn them into loyal customers.

So focus on PageSpeed Insights to improve your site performance and make unlimited profits.

Here a full guide about website speed and how to easily speed up your site.

Also, you can use other free tools to improve your websites performance such as: Gtmetrix, Pingdom speed test, Webpagetest, test my site, mobile friendly test… They are all great and free.

marketing-tools-for-startups- it's marketing!

8- Hemingway Editor – Another free marketing tool

Hemingway tool is a helpful free tool to edit your writing. This tool helps you to correct all your writing errors and make your writing bold and clear. Which improve user experience and help you to create a good content.

Just, copy and paste your text into the editor or write in the app. And then click on the Edit view to see where you should make improvements.

Really, Hemingway editor is a need for your business to create professional copy and content!

9- Pixabay for your visual designs – Amazing internet marketing tool

Pixabay is an amazing free tool to find and download your perfect image, video or any graphics for almost anything.

The best of all, Pixabay offers high quality designs for free to use commercially. Which saves you hundreds of dollars every month to buy visual designs for your business.

So, Pixabay makes it easy, if you want high quality graphic designs for free.

If you need more free images for your projects, this is a list of 12 websites to get free images for any purpose you want.

10- Mailchimp – Free email marketing services

Mailchimp is the best email marketing service you need for your online business. This platform includes many profitable services like:

  • Best email marketing services
  • Best newsletter platforms
  • Ads services
  • Professional landing pages
  • CRM (customer relationship management) tools to explode your business!

All these services make Mailchimp unique and profitable for any online business.

Plus, Mailchimp has many marketing plans, it depends on the number of subscribers:

  • Free one for less than 2,000 subscribers
  • Other plans for for more than 2,000 subscribers

Well, Mailchimp is an all in one marketing platform. That helps you to manage and communicate with your customers easily. Also, it includes beautiful designed templates to use for business and much more options.

11- AddToAny Share Buttons – Perfect social share plugin

The best free plugin to share your site’s content on social media sites with one click. Just, install AddToAny plugin, activate it, edit social buttons you want in its setting. Then share your content on social media you choose.

Also, your visitors can share or save any item using a variety of services, such as Facebook, Twitter, Pinterest, email…

So, AddToAny is a great social button to share your content on almost all social platforms.

12- Optin Forms plugin – Best WordPress form plugin

Optin Forms is a free WordPress plugin to collect emails for your online business. As it allows you to create great optin forms for your website with a few clicks. Which means no skills needed to create stunning optin forms .

All these optin forms are well designed, customizable and easy to use. Which can grow your business fast and save you more money.

Plus, Optin Forms integrates with many big email marketing platforms like: Mailchimpl, Aweber, GetResponse…

That’s why, Optin Forms is the best tool you need to build a powerful email list for your business.

For more details about Optin Forms as: Full description, installation, reviews, support… click this link.

13- SurveyMonkey – Best survey tool

SurveyMonkey is free and proven marketing tool for startups to create and send professional survey to your subscribers. This survey can be questions ( up to 10 questions), text, image, quizzes… That allows to collect profitable data to know your audience and what they need.

In other words, SurveyMonkey is an amazing software. It creates your professional online survey for free. Which will provide you with profitable data to improve your online business.

However, SurveyMonkey has an upgrade plan to take your business to the next level and get more benefits.

Also, you can add some other important tools than these 13 powerful marketing tools that startups need to improve their business such as:

  • Yoast SEO plugin and Rank Math. They are useful to fix all your SEO issues and help you rank better in search engines.
  • Canva is also a unique design tool to create unlimited professional designs for your business.
  • Web push notification plugins and tools like Onesignal or Webpushr… This tool helps you to reach more visitors and increase your revenue.
  • Live chat tools or chatbots to engage your visitors and get more leads and profit such as Messenger, ManyChat, Mobile Monkey…


These are the best 13 marketing tools for startups, you ever need. They will save your money and help you to build powerful business online.

Almost all these top digital marketing tools are free. You don’t need to pay anything to get high quality services. That helps you to focus on your marketing strategy and how to improve your business.

The most important, these powerful tools offer you professional marketing data. Which you should gather, read and analyze carefully. Because this data is the key for your to succeed on your business. All big companies gather and analyse their data to improve their business. So you need to treat your data professionally, if you want to grow your online business.

In one word, it’s all about data and how to use it?

Thanks for reading…


What do you think about these marketing tools? Will you use them?

13 Marketing Tools for Startups

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