Today, many people use their phone to search online and purchase their products or services’ needed. Their smartphone is their easily tool to navigate online. This means you should implement the best tips for mobile accessibility to reach those users. Because the profit is very huge. You can’t lose those mobile searches because your business needs it to grow.
Thus, big companies invest more in mobile app technology to easily reach this huge mobile traffic. They know its importance for their SEO and their revenue. That’s why, you should make your website more accessible because it gets more rankings, leads and profits.
According to the Google marketing data:
- 76% of users who use their mobile to search something nearby, visit a related business within a day.
- 59% of shoppers surveyed say that being able to shop on mobile is important.
- 30% of mobile searches are related to location.
Other statistics state:
- 70% of web traffic comes from mobile phones.
- 80% of the top-ranked websites are mobile-friendly.
- 80% of smartphone users will buy from companies with mobile sites and apps that are easy to navigate.
- 70% of the searches made on mobile phones lead to online action.
So these statistics show the importance of mobile searches for your business. It’s very crucial for branding because it takes your business to the next level. Which you can’t lose for your competitions.
What are these best tips for mobile accessibility?
Mobile search is crucial for your business to reach the right audience and then make more profits. You won’t do well, if you lose this huge online traffic for your competition. Who already build an accessible mobile website to reach more users and offer them the best user experience they need. You can do the same thing for your business online, if you implement these best practices:
1- Create understandable content is good for mobile accessible
You should make your web content very understandable, operable and valuable. This means your website or mobile app should offer clear and visible content about your business such as: your product details or service details, business information, updates… and so on. Your visitors should easily access to all your website or app content without any hassle. If they can’t access to your content, how they will know about it.
Thus, you should use all practices to make your web content perceivable like using color contrast, text typography, links ( color and underlined). Which will make your content more legible. All those best practices can help users who had any disability to reach and understand your content.
For example, someone with color disability can easily reach your links, if they are underlined. The same for ALT text for images which help to make your images to be easily accessible and understandable.
So valuable and understandable web content are very important for mobile accessibility.
2- Use numbered and bulleted lists are useful tips for mobile accessibility
Numbered and bulleted lists are useful techniques to make your content mobile accessible. These techniques help your visitors to easily read and understand your content. Which will create amazing journey for your audience. And then you get more engagements, rankings, leads and profit.
So numbered and bulleted lists help your business to reach more customers because they make your content more accessible for mobile users. That’s why, Google suggests businesses to use them on web content. You can read this Google help about numbered and bulleted lists.
3- Make your website easy to navigate will improve phone accessibility
Easy website navigation is important for mobile accessibility because users like to easily found their needs. They dislike a complicated site structure where they don’t know what is the next. Whish creates a bad user experience and lose your business high rankings, sales and profits.
In addition, users with physical disability should easily access to your site or app. This means you should offer them a special navigation like using keyboard to search on your site… You can also use this tool to make ADA compliance for your websites. Because they have the right to access your business online and they will generate you more profits which you can’t lose for your competitions.
According to these online statistics:
- 72% American adults with disability report having high-speed internet at home.
- 75% American adults with disability use the internet on a daily basis.
Therefore, you should create a good navigation that will help your visitors to easily navigate your site or app.
4- Make your app or site browsers accessible
When creating your app or site, you should make it multiple browsers accessible. Which creates an amazing customer journey for your visitors and then you can make more profits. As people use multiple browsers according to their devices and their suitable tools. Which you should respect, if you want to take your business to the next level.
According to these Browser insights:
- 64.95% of users use Google Chrome.
- 19% of users use Safiri.
- 3.99% of users use Edge.
- 3.26 % of users use Firefox.
- 2.85% use Samsung Internet.
- 2.11% use Opera.
Those insights indicate that you should consider browser accessible in your business online. Because you can easily increase your profits.
5- Test your website or app to enhance your accessibility mobile
Testing and analyzing your site is another best tips you should do regularly to improve your website mobile accessibility. This test will reveal all your mobile accessible issues your site or app may have. Which you can search to fix all them.
If you don’t fix them, they will affect badly your audience’s journey which will decrease your rankings, your sales and your revenue.
The best, analyzing and testing will offer you deep marketing data which you can use to make the right improvements. Which will save you more money, time and efforts.
Fortunately, there are many online tools you can use for free to analyze your site or app such as: Google Lighthouse or Accessibility Scanner app… That will provide good insights about your mobile accessibility of your website or app.
Thus, you need to test, analyze, make changes according to this test and analyze to see, if your changes had improved your mobile accessibility or you need more improvements until you make your business online more mobile app accessibility. It’s a long process which doesn’t stop but it worth your investment because the profit is very huge.
Mobile accessibility is a goldmine for your business because it will take your business to the next level. That’s why, you should implement these best tips that will make your business online easily mobile accessible. Which will increase your reaching, leads, sales and profits.
Thanks for reading…
What do you think about these mobile accessibility tips?