Today, you must improve customer experience to easily reach more users. You can’t get any profit, if your user are not happy with your business. Which will lose you web traffic and any lead or sale. That’s why, all companies implement best strategies that can provide amazing user journey. Because they will get huge profits, if their customers are satisfied.
According to these online statistics (99firms):
- 86% of adults think that mobile website should be better than desktop version.
- 46% of consumers will tell others about a bad experience. That will lose you more profits, if your services is not good.
- 53% of users leave if your website’s loading time is more than 3 seconds. So page load time is very crucial.
- 90% of users won’t return to website after a bad user experience.
All these stats focus on good user experience to build powerful business online. Because users look for the best services on the web. They want a brand that treats them as a family. Which you should provide through your sales funnels, if you want dominate your niche. Or you lose the competition because others offer amazing customer journey experience.
How and where to improve customer experience?
Today, user are looking for best online services that can make their life very easy. They want to solve their needs as quickly as possible. That’s why, they search online and compare the best businesses out there. That can fix their needs before making any purchase. This means you should implement the best marketing strategies to improve user experience such as:
1- Mobile friendly website – Perfect user journey
Mobile website is crucial for your business. As many people use their mobile to search on the web and make purchase. Which will help you reach more customers online. This will increase your sales and profits.
To get these mobile searches, you should create the perfect mobile site that offers amazing user experience. You need make your website perfect for mobile searches because the profit is very huge. According to these Google statistics:
- 76% of people who search on their smartphone visit a business within a day.
- 30% of mobile searches are located to location.
- “Near be” mobile searches grew %136 YOY.
- 28% of searches for something nearby result in a purchase.
These stats guide you to focus on mobile searches because it’s a great opportunity to make profits. This means you should test your website using online tools. Which will analyze and indicate all the SEO issues within your site. You can use any site speed checker. There are many ones out there. You should just use the best one on the web.
Perfect website speed checker
These online websites will provide you with profitable insights about site. Some of these site speed checkers will suggest perfect tips to fix and then improve your website performance. Which save you more money and time.
So mobile friendly site is must-need for your business to provide the best user experience. Which get you unlimited mobile searches for free. And then make more profits.
2- Track and analyze your site speed to improve user experience
Tracking and analyzing your site speed will offer deep insights. That you can use to make the right change to make your customers more happy. Which will boost your reaching and your revenue as well. Because happy online customers will promote your business through their relationship and their social media profiles. Which is a great marketing strategy for your brand to easily grow and get more engagement on the web.
According to online stats:
- 46% of consumers will tell others about a bad experience (99firms). Which can destroy any business, if they don’t know to control and fix bad reviews.
So linking your website to analytics tool will offer your real data. Which you can use to see the impact of your speed improvements.
3- Clear customer strategy to make more UX improvement
Having clear customer strategy is a goldmine for your business. As it makes your business unique and prevent bad user experience. That save you more money and time. Because it guides your business to offer an amazing user journey regularly for your visitors.
This strategy should includes: create customer personas, understanding your audience, get feedback, answer your visitors’ objections, deal with angry consumers, refund and users policy…
So you need to build a whole effective customer strategy that can make these users more happy. If you don’t, you will lose more customers for your competition. Which can harm your business.
4- Super easy website – Amazing customer journey experience
Your audience look for a super easy site to solve their needs fast. They don’t have time and they dislike complicated website. So provide them what they want to get their trust and then convert them into loyal customers. Who will get you more leads for free.
Just, make your customer journey very easy and fast to get what they looking for, if you want to build unique branding. That’s will take your business into the next level. Because you offer your visitors the perfect journey to get their needs online.
People loves simple website structure to find easily the product or service they are looking. They want you to guide them through your website smoothly. They want to feel easy through your website.
Here, the effective guide to build good website online for any business. Which offers best practices to create a site that can easily improve customer experience.
So don’t lose your visitors through your site. Offer them amazing user journey which they will remember and tell others about it.
5- Engagement can easily enhance customer experience
Engaging your visitors is crucial. You should engage them through social media platforms and your site as well. This engagement will build a powerful relationship because people feel happy, if they are part of a brand or a business. They see it as their own one which will save more money and time to grow your business.
This engagement can be through:
- Answering your visitors comments and objections.
- Create engaging social content for your customers.
- Posting on social media about your updates, your coming products…
- Sharing personal photos or your business’s images and videos.
- Creating specific events…
- Offering discounting for specific holidays…
- Posting behind the scenes to get more engagements.
- And many other engagement’s types.
So the more you engage your audience the more you can improve customer experience to get more profits.
6- Best AI chatbot to enhance the customer experience
Conversational chatbot is a goldmine for your business. This amazing AI tool can interact successfully with your visitors and answer their questions. Which creates a perfect user journey for your visitors because people like to engage with these AI chat bots. According to these marketing insights:
- 40% of online users prefer interacting with chatbots than virtual agents.
- 55% of users enjoy getting fast responses from a chat bot.
- 40% of businesses in the US, EU and Chine are using chatbot.
- 58% of companies using chatbot are B2B. (Source: Drift)
These insights tell that people enjoy to get fast responses from conversational AI chatbot. Which creates a great consumer journey and then get you more profitable leads, sales and profits for free. You don’t need to advertise your offer to get leads. Because your loyal customers will promote your brand through their network. They will tell their friends and connections about the amazing journey they have through your business. Which will build a powerful authority online for your business.
Therefore, implement best AI chatbot in your website to easily engage with your visitors. These tools worth your investment. You can also use free chatbots that engage easily with visitors. Or purchase the best AI chatbot on the market to take your business to the next level. The choice is yours!
Improve customer experience is crucial for your brand because it has unlimited profits. You can’t do will without providing amazing consumer journey. That’s why, you should implement these 6 best strategies within your business online to easily enhance the customer experience.
Thanks for reading…
What do you think about these best practices will focus on?