Instagram is a powerful social media platform. That gets huge results for many businesses. This unique platform can really get you unlimited sales and profit, even if you don’t have a website. But to sell products on Instagram or any other service, you should know Instagram metrics you should track. Because these metrics will help you to improve your Instagram page. Which allows you to reach unlimited targeted users and make more profits.
The Instagram audience insights is very important to grow your Instagram. Because it has many benefits such as:
- Know your audience.
- Know what works and what doesn’t for your industry.
- Engage more with your visitors.
- Avoid hard competitions.
- Improve all your Instagram metrics.
- Focus on the profitable Instagram option that generates more engagement and profits.
- Leverage Instagram features to profit more.
- Save your money, efforts and time.
- Grow your branding.
So these benefits worth to learn the Instagram metrics you should track. Because you can easily improve or duplicate what works for your business. You need just to analyze this data properly, to take the right decision for your Instagram.
Fortunately, there are many Instagram analytics tools that can do the whole work for you. You can use free tools or paid ones. You have the choice. But more in-deep marketing data needs great analytics tools. Because free tools have always a limited levels.
Which Instagram metrics should you track?
Instagram is a great sales channel that many businesses use it. This means unlimited number of visitors, more opportunities and hard competition as well. Because every business small or big- optimize, track and analyze their Instagram branded content. Which lets them to improve their profit.
Therefore, you need to track these Instagram metrics if you want to get more engagement on Instagram:
1- Instagram reach or engagement – the top Instagram metric
Your reach is very crucial in all social media sites not only on Instagram. Because the more you reach, the more your social engagement will increase. Then you can imagine the profit you get from viral Instagram posts. The profit is very huge. That’s why, you should analyze your Instagram reach metric to improve any bad reach.
This metric is very important because it saves you time and efforts. You can just take a deep look at your reach to make improvement. It gives an overview of your reach and its data. Then you have the solution to test and improve until you reach your goals. Instagram offers you a full guide about your account insights. Where you can get all information you want about the Instagram metrics deeply.
You can also use other free or paid Instagram analytics tools. That will offer you more in-deep insights and even provide solution to improve your Instagram engagement.
So you have all tools you need to view, track and analyze your Instagram reach including Instagram Insights.
Where to find your Insta Insights?
Here, you find your Insights on your Instagram account through these steps according to The Instagram:
- “You need to have a business or creator account on Instagram to view insights. Learn how to set up a business or creator account.
To view account insights:
- Go to your profile.
- Tap the Insights action button.
- You can also go to in the upper right corner, and tap Insights.
- Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
Keep in mind that you’ll only see insights for content you’ve posted since you converted to a business or creator account. You can also tap the drop-down at the top of the screen to choose if you want to view insights for your selected preset or custom timeframe within the past 90 days“.
So Instagram gives you all your page Insights for free. You should just analyze, improve and test to find your best marketing strategy.
2- Instagram Stories and Reels metrics – Powerful IG insights
Instagram stories and Reels insights are very important to grow your Instagram page. Because they offer interesting data about your audience and the content they like more. Which can improve your Insta growing.
Here, you can also use the Instagram Insights to view your organic and boosted stories metrics. That can help you to make the needed improvement to grow your stories engagement.
If you don’t know how to access your story metric, follow these steps:
- You should a business Instagram account or creator one.
- Go to your story by tapping your profile picture on the top of your feed or profile.
- If you want to view insights on a past story, tap the Insights action button on your profile and find the story under Content you shared.
- Swipe up on your story image or video.
Now, you’ll be able to see how many likes, comments, shares and saves your story received. You’ll also see other interactions and discovery metrics.Note that you can also view insights on your stories under your overall account insights. You can access these through the Insights action button on your profile or by tapping Insights under . According to Instagram.
Now, you have the stories metrics. You should just analyze them and take the right marketing strategy. That fits your business.
Where can you find your Instagram Reels Insights?
For Instagram Reels insights, you can access them only in the Instagram mobile app. These metrics include amazing data such as: account reached, plays, comments, likes, shares and saves.
All these metrics are very profitable to improve your Instagram page, if you know to analyze them the right way. Because they offer you rich information to understand your visitors: their interests, their behaviors, their backgrounds, their location, time they connected… And then create amazing content that fits their interests.
Also, if you don’t how to access your Instagram Reels Insights, follow these simple steps:
- As i said before, you should a business Instagram account or creator one.
- Go to the Reels tab on your Instagram profile.
- Select the reel that you’d like to view metrics for.
- Below the reel, tap View insights.
Note that you can also view insights on your reels under your overall account insights. You can access these through the Insights action button on your profile or by tapping Insights under .Reels insights will only be available for reels posted on and after 14 May 2021. Source Instagram.
3- Best time to post a reel on Instagram or any other content
Time to post on your social media accounts is very crucial and the same for Instagram. Because you need your audience to be online when you post. This can get you more engagement because Instagram logarithm will rank your content higher. That can get you unlimited Instagram engagement, followers, sales and profit.
In other words, best time to upload on Instagram is a must-need if you want your content go viral. You won’t do well, if you don’t post when your audience is connected. It’s the best strategy to easily grow your Instagram account. That’s why, your Instagram metrics provide you with the best time that audience is ready to engage with your content. Which will generate you targeted traffic, real engagement, followers and profit.
How to know best time to upload on Instagram?
To get your best time to post content on Instagram, you can just go to your Instagram Insights. Then the Audience tab and scroll down until you see which days and time your audience is active on Instagram. This data gives you the exact time your followers are ready to engage with your content.
Now, you have your best time to upload on Instagram the content that your audience wants. You should just offer the right content to get real engagement and more profit. If it does not work, you have to test other content and improve until you get the right one. Then focus on this successful content and duplicate it.
4- Post insights on Instagram is crucial
Post insights is another powerful metrics that can help you to grow. Because this data tells you what the content your audience likes and which one you should avoid. That saves more time and efforts. Knowing your audience needs is the best key to succeed online in any niche. As you can focus on the content that your followers need more. Which will explode your Instagram page and your businesss.
To get your post Insights on Instagram, you follow these steps:
- You should a business Instagram account or creator one.
- Go to your Instagram profile.
- Tap a post that you like to view insights on.
- Below the image, tap view insights.
Now, you can analyze your post insights to improve your Instagram page.
5- Click through your links – another powerful Instagram metrics
Click through your Instagram links is also a great data you should track to understand your audience. It shows you where your visitors click on and if they are interested on your bio links or your links within posts or videos or stories or Reels.
All these metrics are crucial for your business. Because they help you to improve your Instagram profile. Which is the right strategy you can use to analyze, test and improve your account. Without this link metrics you can’t know what your visitors do on your IG profile. That’s why, there are many analytics tools to track everything on your account. That offer you profitable marketing data to improve and build powerful Instagram profile.
To overview your link metrics, you can see it on your Instagram analytics dashboard or use other analytics tool such as: Socialblade, Union Metrics, Google analytics… There you can get a full insights about your Instagram links.
These are 5 must-need Instagram metrics you should track. Because they offer you all data you ever need to take the right improvement. That can take your IG profile to the next level. That’s why, you need to view and analyze these Instagram metrics before posting or make any change on your account. They worth your investment. So focus on these metrics to easily grow your Instagram page.
Thanks for reading…
Which Instagram metric do you track? Are there other metrics more crucial?