Images optimization is a must-need for your online business because it will affect your search engines optimization (SEO).
So if you want the best practices to optimize images for the web, you will love this effective list.
I will leverage 10 best tips that will help your images to rank higher on search. Let’s dive in!
First, what’s images optimization?
Images optimization is a process in which you offer the best user experience by providing high quality images. These images should also load faster because people dislike slow loading web page.
Then speed is very important in business. No one will wait your website or app. This means image optimization can improve your site performance and then get more ranking to reach more people.
That’s why, all businesses invest more in their business performance because they know its importance to make more profits.
What are the benefits of image optimization?
- High rankings
- Create great user experience by reducing your total page load size
- Drive unlimited organic traffic
- Make unlimited sales and revenue
- Get high quality backlinks
- Build your email list
- Save your money and time
How to optimize image for web?
These effective tips will help you to easily optimize images:
1 – Use high quality images
High quality image is a must-need for your business because it helps to provide the best user experience. This user experience leads to high rankings and then more sales and revenue.
According to stats:
- 80 percent of people remember things they see or do.
- A post was three times more likely to be reshared if it included an image.
- 35 percent of people on the internet are willing to share images they find on the web.
So these stat state that professional images worth your investment. Because they are your keys to easily market your products or services.
2 – Implement responsive images
Responsive images are ones that work well on all devices. They are easily loaded on any devices and fit the size of the screen which create an amazing user experience for your visitors.
Also, search engines love responsive images and then they rank them higher that gets your business unlimited free organic traffic.
3 – Image size
Resize image to JPEG, PNG, GIF format and to the right pixel will load your business fast which make your visitors more engaging. And then make more sales and business’ profit!
4 – Convert image into WebP
Create or convert your images into WebP because is perfect for speed. These WebP images load fast than PNG or JPEG or GIF. That create a great user experience and make Google happy to rank your business higher.
5 – Use image alt text
Image alt text is very important for SEO and for user experience. It helps your visitors to understand your image context.
This alternative text is also a basic of web accessibility for people who can’t see your image. And allows Google to crawl easily and rank your images.
However, you should add good alt text or description when it’s necessary! Not just for SEO reasons but for your visitors.
6 – Name your image file
Don’t forget to name your image file because it will affect your ranking badly.
You should use your target keyword as the best name for your image file. This file’s name will improve your ranking as well.
7 – Reduce image file size
Compress your images without losing their quality. This will speed up your web page that create good user experience for your audience.
Fortunately, you can use many free plugins to easily compress your images such as:
- JPEG optimizer
- Tiny PNG
8- Leverage Photoshop
You can use Photoshop to create free high quality images for any business. Photoshop is an easy marketing tool to make perfect photos and other web designs for any offer.
The best, there are many free courses and videos that teach you to how to use Photoshop.
So this free tool will save huge money because you use it to create, convert or even compress your images. You should just learn it and give it time to master it.
You can also use any other design tool you like paid ones or free. The choice is yours.
9 – Use Image CDN
CDN (content delivery Network) is the best technique you should implement to improve your web page performance. It’s the best practice to speed up your website!
But what is image CDN?
CDN means Content Delivery Network. It is a great technology that can help to load your website fast by reducing the physical distance between the user and the server. This reducing distance provides user with high quality content regardless his location.
So CDN is a great service which you should use to grow your business fast. Because it can improve your website performance effectively and then your increase your revenue.
Fortunately, there are many free CDN services to use such as: Cloudflare…
10 – Implement Structure Data
Structure Data is perfect to optimize images. As it helps search engines to easily crawl your website and then rank it that will get you more free organic web traffic.
Then structure data is a fast way to make search engines understand your content. You can read this article to understand how structure data works?
Or watch this video for more details!
These are 10 best tips you should implement for images optimization which can easily improve your site and get you more revenue. Because these practices work effectively for all websites. All businesses use them to get free organic traffic.
So implement them to your online business and increase your revenue.
Which one will implement in site? Are there other optimizing images tips?
Let me know by leaving your comments.