Tag Archives: digital marketing channels

Why Digital Marketing Is Important

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why digital marketing is important?

Today, digital marketing is important for your business. You can’t grow without implementing the best online marketing techniques. Which get unlimited benefits. Your success online depend on using the latest digital marketing skills because they help your business to easily grow.

That’s why, all successful businesses and marketers search and implement the best digital marketing tools and tricks. That can generate more leads, sales and profits. Because they know the use of those tricks and tools will take their business to the next level.

According to these marketing statistics:

  • Google gets more than 77,000 searches every second.
  • Each day, people sent and received +281 billion emails.
  • +3.2 billion social media users every day.
  • People use their mobile devices to watch +70% of YouTube videos.
  • 72% of online marketers consider high quality content creation as the best strategy for search engine optimization.

So these statistics show the power of email, video and content to get more web traffic, increase sales and grow your business online. These are some digital marketing’s categories which you should use to make more profits online.

Keep in mind that digital marketing is very rich and very changing. That’s why, you should follow the trends and the latest marketing tips and tricks because the market and customers’ intent is always changing.

Why digital marketing is important?

Online marketing is very important for your online business because it will help you to:

1- Know your customers is great digital marketing benefit

Understand and know your audience is crucial for your business to grow. You can’t do will, if you don’t know your audience’s interests, needs, desires, behaviors and ambitions. This will help you to offer them what they really look for to solve their needs. Which is very important in marketing to make more profits.

People are online to find solutions or new product they need. They search for the best solution on the web. they won’t make any purchase that is not related to their main needs or desires. This means you should know what and why those users are online. Then you can offer them the best product or service because customer experience is crucial to build powerful brand online.

According to Google stats:

  • 89% of successful businesses say anticipating customer needs and providing assistive experiences along the customer journey are critical to growth.

Thus, Google tells you to provide the best user experience, if you want more web traffic, leads, sales and profits. People want to feel happy when they use your online website which will grow your brand.

How to use digital marketing to understand your audience?

Simply, you can make surveys on your site or your social media accounts where you gather information from your visitors. You can also analyze your website analytics using Google analytics or other insights tools like Facebook insights, YouTube insights, Instagram insights… To see what your users look for and what the topics they like or share on social media sites.

If you don’t know how, you can hire freelancers or agencies to get all data you need to understand your audience. Then you can target your visitors with the right product or service they want in the right moment which will increase revenue.

2- Save your money and time is another advantage of marketing

Digital marketing will save you more money, time and efforts. Because it provides you with the right marketing data. This data allows you to reach the right audience in the right time which increase your sales and profits.

Online marketing also offers the trends topics, strategies and best practices that will get more profits.

For example, video marketing is the best strategy you should use to market your business successfully.

Marketing insights indicate that:

  • Video will drive 82% of web traffic.
  • 85% of marketers use video as the main marketing strategy.
  • 80% of people prefer video over written text.
  • 60 % of users switch to online content from TV.
  • 50% of customers watch videos before making a purchase.

So those marketing insights show the need of digital marketing tools and practices to reach the right customers and increase your revenue. As, you see video marketing is just one online marketing strategy which will get you huge profits.

For these reasons, big companies and marketers invest more in digital marketing because they know the profit is very huge.

The same thing for business analytics that is crucial to grow your business. As it provides deep marketing data that will guide you to the right strategy you should implement to make more sales or get more subscribers to your list and so on.

Thus, best digital marketing tools and tips will save you more money, time and efforts to build powerful online business.

3- Analyze your industry is the perfect marketing benefit

Digital marketing provides online businesses with all online tools and techniques to understand the market. This is very important for your business to grow because you get all marketing insights you need to analyze your industry and your competition.

Furthermore, you can even know the product, the marketing strategy and the tools your competitor use to succeed online. Which makes it easy for you to improve and compete your competition through offering the best service or product than your competition.

You can also look for the gap in your competitors strategy and then fill it and improve it to reach easily to more leads and profits.

When you analyze your niche using the right marketing data such Google news, Google Trends, Google analytics.. you will find good marketing ideas. Which will provide you with good opportunities to build successful business online.

For example, when you create a video content or blog post, you use keyword research tools to find best keywords. That your audience use in their search online which is a must-need to reach the right customers.

That’s why digital marketing is important for you to build successful marketing strategies for your business.

4- Build trusted branding online is useful marketing benefit

Online marketing helps you to easily build your brand successfully because it offers all tips and tools you need. This means you can use many online platforms to reach your audience such advertising your brand in those platforms.

For example, Facebook, YouTube, TikTok… are powerful online marketing platforms. Which will easily help you to build your brand online and get you the right users who need your business. Then you should just offer best user experience to turn all those people to your loyal customers. Which save you money and time because you can easily reach more customers through advertisement.

According to these social media insights:

  • Social media platforms has a total reach of +4 billion users all over the world.
  • Internet users spend more than 1/3 of their online time in social media.

Then those insights indicate the power of social media websites to reach more online users. That’s why digital marketing is important for you to get more profits from those social media sites. You can’t success on those sites without using the best digital marketing tools and strategies.

So digital marketing best practices are very useful for leveraging social media sites successfully .

5- Improve your business is another advantage of marketing

Online marketing will help you to improve your business. Because it provides all tools you need to analyze your business and suggest which solutions you should implement to grow your business.

For example, SEO tools such Google console gives all SEO issues you should fix to improve your rankings. Other tools suggest even more solutions to get more rankings and web traffic for your business.

Also, there are many other marketing tools for all marketing categories. That will enhance your online business like plugins for WordPress websites which improve your site. And many others tools for visual content, video creation, email marketing, AI chat bot tools and much more.

So all these digital marketing tools will help your business to grow.

Create animated videos

Conclusion:

For these 5 benefits, digital marketing is important for your business. Because you can’t get any success, if you don’t use best digital marketing tools and techniques in your business. They are a must-need for any online business.

Thanks for reading and commenting…

nadda

Digital Marketing Channels

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Today, digital marketing channels are crucial to reach more profitable users and grow your business. These channels increase easily your leads, sales and profits for any niche.

All companies use these channels because these digital marketing channels generate more targeted traffic. That means growing and dominating their niche.

So digital marketing is a goldmine for your business. You can’t get leads and profits without using digital marketing channels, tools and tips…

In addition, digital marketing has many services and tools that take your business to the next level. That save you money, time and help you to reach easily your marketing goals.

In this post, i will leverage the best digital marketing channels you need to grow your business fast.

What is digital marketing?

Digital marketing means all marketing tools, tips and strategies you can use online to reach and sell your products and services. These digital marketing tools can be images, videos, ebooks, messages, podcasts…

In other words, digital marketing includes different ways and strategies of using online technology to reach the targeted audience and sell your products and services.

According to stats:

  • 64% shoppers use videos on social media sites to decide their purchase decision.
  • 53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.
  • 21% of 8-11 year old have a social media profile, swiftly increasing to 71% of 12-15 year old.
  • YouTube is very popular, with over 74% of 8-15 year old using this platform.
  • Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more.
  • Facebook Messenger has over 1.2 billion monthly active users.
  • 32% of internet users use Instagram.

These stats state the importance of videos, graphic designs, social media websites… That are very power to get unlimited leads and profit for your business. Which digital marketing can improve and offer more tools and tips to grow your business.

What are the digital marketing’s benefits?

Online marketing has many benefits for your business such as:

  • Reach the right audience.
  • Get unlimited leads and profit.
  • Build powerful online business.
  • Take the business to the next level.
  • Save your money and time.

What are these digital marketing channels you need to grow business?

You should leverage these powerful marketing channels, if you want to build successful business:

1- Online content marketing

Create useful content for your audience is a must-need. People love good content. That offers good tips and checks to solve their needs. that’s why you should produce unique content to get more engagements and followers. Which generates automatically sales and profits.

Good content can be useful copy, email, video or image or podcast… The more your content is good and unique, the more you get unlimited results.

So you need to create more unique online content marketing. Because the profit is huge.

2- Search engine optimization – SEO

Search engine optimization is a great source to get unlimited free target traffic for your business. This channel is very important for your business because you can get huge leads and sales. You need just follow SEO best practices such as:

  • Good headlines.
  • Use relevant meta description.
  • Use your main keyword in the title, meta description, headings…
  • Include good images and videos.
  • Use easy website structure.
  • use internal links and backlinks.
  • Build a fast loading website.
  • And many others SEO tips.

So you should leverage the perfect SEO tips to generate more free traffic form search engines. Google ranks the best website which offers useful content with good SEO optimization.

Good SEO optimization helps Google to index your site. Which get your business the right audience and more profits. That’ s why you need to focus on SEO and fix any issue you may have. Because it worth your time and effort.

3- Email marketing – Great marketing channel

Email marketing is another best channel where you can generate more profits. Really, the profit is huge!

According to some email marketing stats:

  • Every $1 you spend, you expect an average return of $42!
  • Over 4 billion people use email marketing! Which is a huge number!
  • Conversion rates for emails are higher than social media, direct traffic, and search.
  • 81% of businesses say that email drives customer acquisition, and 80% for retention.
  • 59% of marketers cite email as their number one source of ROI.
  • 59% of consumers say that email marketing influences their purchasing decisions.

But you need to build profitable email list. If you don’t have a great email list, you can’t reach any customer. That’s why you should use perfect strategies and the best autoresponder to build your list. They say the money is in the list. That’s right.

So how can you build good email list?

Email list building is a great way to make more money online for long time. Because those subscribes trust you and then you can easily buy them your products or services without objections. This trust is not easy as it seems. It takes time and good work to build. That’s why you shouldn’t harm it or you will loose your list!

So be careful and treat your subscribers as a family. Then offer them the best products and services and reply to their comments and objections.

Fortunately, you can many ways to easily build profitable list in any niche such as: create unique content, provide unique marketing data and analytics, offer free marketing tools, tips, ebooks, graphic designs and many other free marketing materials. For more email list tips read this article.

4- Social media marketing – The proven online marketing channel

Social media platforms are goldmine for any business. These platforms reach unlimited users all over the world. This expose your business to unlimited target audience. You can get leads, sales and profit.

  • YouTube is very popular, with over 74% of 8-15 year old using this platform.
  • Facebook is the biggest social network with 2.8 billion monthly active users.
  • 32% of internet users use Instagram.
  • 93% of brands got a new customer because of a video on social media.

These stats show the power of social media website. These websites can take your business to the next level, if you leverage the right way. You need just to offer the best online content. That your audience need, like, engage with, share and then you can easily profit from these media platforms.

In other words, these media sites are goldmine for your business. They can offer free traffic source for your business. Then focus on these social websites and learn best social media marketing practices. That can easily grow your business.

5- Internet ads – The perfect online marketing channel

Advertise your business on the web has great benefits such as:

  • Get more leads, sales and profits.
  • Build strong brand.
  • Build powerful email list.
  • get tons of links and engagements.
  • Grow your business fast.

All these online advertisement worth your investment and your efforts to create the best advertisement. As the profit is very important. That’s why big companies invest more in this marketing channel, even if you can’t compete these companies because they have big budget to advertise their offers. But you should create Pay-Per-Click advertising through social media sites as Facebook or YouTube… These PPCs are very profitable for your business.

According to stats:

  • According to WPP’s GroupM forecasts, worldwide advertising revenue for media owners will jump 10.2% to a record $651 billion in 2021!
  • 24% of global ad spend is focused on the US. 
  • The USA is projected to remain the top global advertising market by 2022. 
  • By 2022, ad spend in the US is projected to surpass $242 billion.
  • Total ad revenue in the US is expected to reach $242 billion in 2021.

Then don’t hesitate to leverage online advertising because it can grow your business fast than you imagine!

Learn how to build perfect Bing PPC

6- Events

Events are great opportunities to explode your business. You need just to attend events that are related to your business. These events can get more opportunities to build profitable business relations and cooperation with other businesses.

The more events you attend, the more opportunities you get.

These win-to-win relations are useful to grow your business. Or just find more opportunities and customers for business.

In other words, events are very profitable because you get real business’ opportunities. Or just, you learn from others some tips and strategies that can change your business for better.

So you won’t loose anything but you can improve and grow your business. That’s why events are useful specifically for small businesses.

7- Influencer marketing

Influence marketing is another powerful marketing strategy to grow your business. That has made successful results for all niches. This new marketing channel has grown fast during these five years from unknown to the most proven way to market any product or service online.

A study from influencermarketinghub indicate:

  • 90 % of people believe that influencer marketing is effective to be a good marketing channel.
  • 56% of brands use the same influencers across different campaigns.
  • 36% of brands still pay their influencers with free product samples or a discount on more expensive products.
  • 67% brands use Instagram for their influencer marketing.
  • 50.7% of brands working with influencers run ecommerce stores.

These stats show the importance of this powerful digital marketing channel. That grows year after year. That’s why you need to implement this strategy in your business too. Because the profit is huge.

Feel free to contact me for any business help you need!

Conclusion:

These are the powerful digital marketing channels are very crucial for your business. You can’t grow your business without leveraging these channels. Because they have unlimited benefits for any online business.

So take your time and learn to use these 9 perfect online marketing channels in your business. If you don’t have the skill to do it, hire the professional freelancer or an agency to grow your business.

Thanks for reading…

nadda

Now, which digital marketing channel do you think is more profitable for your business?

Please, leave your comment.